DETERGENT
CHALLENGE
Consumers were confused about the fabric conditioner of the COMFORT
brand. They were not quite clear about the actual benefits even though
this product had been launched for 2 years.
OUR APPROACH
We developed an integrated O2O communication system and launched a campaign to promote the involvement of consumers, increase their awareness and interest, and give them trials towards the purchase of the product. This campaign had been launched through the participation of various influencers and in collaboration with other related brands. As a result, it exceeded all expectations because our client, Comfort, could save more than 1.5 million baht from the delivery cost.
0
K+
Reach
Instagram
5
Rating
Marketplace
TOP
3
Pages
Google Search
0
K+
Trials
Sampling Product
Blast out
awareness
through macro-micro
influencer
CONCEPT :
Comfort your style (Look book)
Platform : Instagram story & VDO post
Achieved 880,994
Organic Reach
within 3 weeks, KPI 500,000 reach
Drive real users review, result in positive responses
5/5
User Reviews
Partnership Campaign
Sampling delivered over 195,000 nationwide
(with no cost)
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